@adrineh_asadurian

Instagram: @adrineh_asadurian Website: www.adrinehasadurian.com

1. What's your story? Where are you from?

Los Angeles, CA

2. Tell us about your aesthetic.

I gravitate towards big bold gestures with a dash of organic shapes that are heavily influenced by pop art and graphic design. Basically, I draw shapes and color them in.

3. What is your favourite medium and why?

I like to work digitally, because of my graphic style. I like to use solid colors and repeating patterns, and I have two choices paint or digital, and currently, I prefer digital. With any other medium, I can see the limitations and that becomes distracting, in pop art, it’s not so much the medium but the content that is the message.

4. What is your artistic process like?

I just take the pen to the paper and run wild and discover through the process, no planning, no expected results, just freestyling because I like surprises and not knowing what’s around the corner. I tend to juxtapose the extreme opposites, mixing the refined with the natural, high and low, structured with the organic. With my pop art series, it’s a mix of humor and organic gestures mixed with the polished and controlled patterns, solid colors, and defined edges.

5. Who and/or what inspires your work?

All the original pop artists/ graphic designers who came before me. I usually gravitate towards these artists, and the first book that I will almost always pick up is some sort of graphic design book. I think it’s the straightforwardness of the art, the simplification of the message, the refined and minimal aesthetics that grab my attention. I enjoy looking at works that have been processed to discard any excess ornamentation and that aren’t afraid of the white space.

6. What role does art play in your life? How does it change the way you view the world?

I’m a designer by trade, so it is part of my every day. When I’m working I’m exploring, and during my days off I’m still exploring and anticipating to find inspiration at every corner. My favorite part is that my every day can blend in with my career, I don’t have to compartmentalize my days and shift between thought processes.

7. Where did you study?

I have a bachelor’s of architecture (B.Arch) from Woodbury University and associates in art/design from Glendale Community College.

8. Where do you see yourself in five years? Working in an agency?

I just recently landed a dream job as a store designer for Starbucks. I floated around for a bit going from one major retailer to another like Goldilocks looking for that one job that fit me just right. So far it’s been great, I can be an architect, designer, artist, and a futurist here today and in the next five years.

9. What about in ten?

I would like to think that 10 years is so far away but in reality, it’s just around the corner. I would ideally like to be doing the same thing, but perhaps in a leadership role where I can contribute my understanding of art and the human experience with art into the next generation of retail spaces. I absolutely love retail design, the entire concept of brand experience and I can’t wait to see what the future holds. To all the naysayers who say retail shopping is dying, I say it’s in the process of a major transformation, its learning and adapting to the future, and how exciting is that?

10. What do you hope to achieve with your art?

I would like to see my art as a part of people’s lives in which they use as a tool to describe their characters and sense of humor through their carefully selected pieces of art.

11. Now, tell us a little more about you as a person: what is your favourite food?

Ramen. It’s all about ramen right now. I will never turn down an invite that involves a bowl of ramen and a night out.

12. Favourite book?

This is tough, I have a shortlist of all-time favorite books. But if I had to choose one book, it would be Upton Sinclair’s “The Jungle”. This book was written over 100 years ago and it can still be relatable. I can’t forget the first time I read it, it blew my mind. A restart button had been pressed and I saw the world and “The American Dream” with a new perspective. I’m an immigrant myself, my parents immigrated to America when I was really young. So I was a witness to their struggles and to that of my relatives to later joined us. The story has several components and it can be a total downer at some points (fair warning) but it’s so raw and real and relatable, as we all get caught up in the “American Dream”.

13. Favourite genre of music?

Currently obsessing over Synthpop.

14. What are your hobbies?

Collecting books, going on endless rants, and sunbathing by the pool. And I take all of these seriously and I’m fully committed.

15. If you weren't an artist, what would you be?

I would be a hairstylist. It’s still art related, but we’ll just gloss over that little fact. I love to cut hair, dye hair and style hair. My hair was my first victim, but others have been lured in and have been experimented on. I’ve always had an edgy look to my hair (appropriate to my age and the times) and have always seen a good hairstyle as important as a great wardrobe. Who knows, if my 5-year plan doesn’t work out, I will probably become a hairstylist.