@vlddmrr

Instagram: @vlddmrr

1. What's your story? Where are you from?

I am a graphic designer, currently living in Belgrade. I come from a very small town in Serbia, but I have moved here to take up my studies of graphic design and I’ve stayed ever since. During my studies, I have developed an interest in digital visual work, which has now taken a form of digital illustration.

2. Tell us about your aesthetic.

I tend to work with simple and colorful graphic forms, which I often implement into quite strict and sort of gridded compositions. I am also influenced by symbolism so I sometimes try to portray a sense of mystery and pseudo-realism as well. Color is something I am really interested in exploring more, as it influences my ideas during the entire creative process. 

3. What is your favourite medium and why?

Everything I am working on at the moment is entirely digital, so I would have to say that digital work is something I have enjoyed the most so far. It gives me an interesting balance of flexibility and restriction which I appreciate. I like having the possibility of quick transformations. 

4. What is your artistic process like?

I find it somehow ironic how what I tend to create is arguably quite systematic, precise and clean, while my creative process is very spontaneous and even chaotic sometimes. I often just try out different things until I am happy with the direction I took and hopefully with the result as well. Behind most of my finished projects is a huge pile of disarray!

5. Who and/or what inspires your work? 

I don’t believe I have something particularly interesting or unique that inspires me. It’s mostly personal thoughts, feelings, struggles, as well as references from visual arts, music, and various other media. I don’t consider “inspiration” as something that miraculously appears, I think of it as a product of practice, research and experimentation which are some of the things I find most important. 

6. What role does art play in your life? How does it change the way you view the world?

Art is shaping many aspects of my daily life, as it drives me to create and find purpose. It has taught me to perceive things differently and it often provides an escape. 

7. Where did you study?

I studied at the Belgrade Polytechnics.

8. Where do you see yourself in five years?

I try not to think too much about the future as I often feel quite anxious about it. Ideally, I would love to continue doing what I do, learn more throughout the entire path that comes along with different experiences I can grow from. 

9. What about in ten?

As I’ve said – I try not to overthink it, so hopefully just joyful and in the sphere of the visual.

10. What do you hope to achieve with your art?

Right now, I enjoy it being just a collection of personal projects. Not having a definite goal often pushes me to consider different directions and I am learning to use that kind of constant uncertainty as a driving force as much as possible.

11. Now, tell us a little more about you as a person: what is your favourite food?

I would have to say pasta, any kind! 

12. Favourite book?

The ones I would mention are already well known and widely acclaimed novels, but something I am currently reading is actually The Society of the Spectacle by Guy Debord.

13. Favourite genre of music? 

I enjoy many different genres – it varies from time to time which I find really fun! My current playlist mostly consists of pop tracks. I think that a kind of embellished, electronic and/or experimental pop production is actually something most of my favorite records have in common.

14. What are your hobbies? 

Obviously, other than exploring basically everything related to art, I have loved studying languages since I was very young. I also enjoy cycling, video games... I guess I could say that pop culture is sort of a hobby too – since I really enjoy reading about it, its criticism, and generally just being invested in it.

15. If you weren't an artist, what would you be?

I think I would probably do something related to linguistics.