Instagram: @pedroveneziano Website: www.pedroveneziano.com
1. What's your story? Where are you from?Oi! I’m a 24 year-old Graphic Designer and Art Director, born and raised in Brazil and so far I’ve had the pleasure to work and live in São Paulo, New York and Barcelona.
2. Tell us about your aesthetic.I see myself as an imagery maker. I use different mediums within the 2D-3D spectrum to create eye-catching images and projects that are connected through a similar aesthetic and the use of colors, balance and contrast. I try not to fit myself into one specific style because I think that limits your work possibilites, instead the important thing for me is to imprint yourself in your work — so that your portfolio translates who you are and what you’re adding to the design universe.
3. What is your favourite medium and why?Most of my work so far has been done digitally in 3D, and I think it’s a very powerful medium because you can add a lot of detail and volume to the simplest ideas. Although lately I’ve been drawn a lot more to 2D illustration and branding, it’s something I need to perfect and I think it has a lot of new possibilites for me to work with.
4. What is your artistic process like?Basic paper sketching and brainstorming first, then collecting some references to help me visualize the overall mood of my proposal. Usually I like to create systems and series to propagate an idea through more that just one visual, so I always make sure to think of different compositions before starting one. This way I can test if there’s an interesting and unique logic to work with behind that project.
5. Who and/or what inspires your work?Going to galleries and museums is usually what inspires me the most. These places make you think and reflect upon different things, and that shows how important aesthetics as a whole can be. Some people/studios that inspired me a lot recently: Leta Sobierajski, Akatre, Violaine & Jeremy and Vallée Duhamel.
6. What role does art play in your life? How does it change the way you view the world?It plays a major role because to me, what I do and what I create are the things that I’m adding to the world as an individual, it gives life some meaning. I strongly believe the best way for a person to contribute with the world is by being the best at what you do better, that’s where you can reach your fullest potential as a human being. And that is why I’m always trying to get better and better and to become more relevant at what I do, because I want to contribute in the best possible way.
7. Where did you study?I got my Design degree in Sao Paulo State University. It’s a public university so definitely a different background compared to major art schools, but I am sure I wouldn’t love what I do this much if it wasn’t for my experience there.
8. Where do you see yourself in five years? Working in an agency?Working at a nice studio that I admire, doing projects that are meaningful and aesthetically strong. If possible, living in a great city!
9. What about in ten?Probably same answer as before, although I do want to get a master degree in the long road. And I’d be 34 by then, so hopefully other beautiful things happening besides work too.
10. What do you hope to achieve with your art?What I like the most about the artists I follow is that I think their work is truly relevant in a historic level. In other words, they help shaping the aesthetics of our times and therefore contribute to the evolution or art and design through history. This is what I hope to achieve someday.
11. Now, tell us a little more about you as a person: what is your favourite food?Anything with tomato, mozzarella and basil is my favorite food. But I’m not much of a cook, so I’d probably just make a sandwich out of those.
12. Favourite book?Keith Haring Journals and a graphic novel called Asterios Polyp by David Mazzucchelli.
13. Favourite genre of music?I’m not sure if I have a favorite genre as I listen to different things depending on my mood, for me it’s the intensity and emotion that I find attractive rather than a genre. I’ve been listening to hip-hop often lately (which is new for me) and my all-time favorites would be Royksopp, James Blake and Outkast (I was a big Madonna fan when I was younger, but now I only like her old stuff).
14. What are your hobbies?The basic ones, movies and series. But I want to get some new hobbies this year as I move to a new apartment, I’m thinking canvas painting or learning how to make some fancy coctails hahaha
15. If you weren't an artist, what would you be?I’d probably try to open my own business, most likely a clothing or decoration store. Although I did consider being a math teacher once, so I have no idea!
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